+WOO II, Tin Shui Wai (Interactive Solution)

Creating an Interactive Landmark: +WOO Kingswood’s All-in-One Interactive Game Solution

Located in Tin Shui Wai, +WOO Kingswood has embraced innovation to elevate the shopping experience. Its latest interactive gaming installation combines mobile engagement with a high-resolution LED display, creating a fresh photo-worthy attraction. As the retail landscape evolves, interactive installations are increasingly becoming key drivers for footfall and customer engagement.

Custom Game Design with Brand Integration

A key highlight of the project is its fully customizable game content, tailored to reflect brand identity. The mascots Woolu and Woola take center stage, enhancing recognition and emotional connection with visitors. Participation is simple. Gamers scan a QR code on the LED display using their mobile phones to instantly join the game, with no app installation required. The system supports flexible theming and reward configurations, making it suitable for promotions, festive campaigns, or brand activations. The user interface includes both the gamer’s mobile screen and the visuals on the LED display, delivering a cohesive and engaging experience.

LED Display Enhances Interactivity and Visibility

The high-resolution LED display delivers vivid visuals and detailed graphics, serving as more than just a game interface. During non-interactive hours, it functions as a dynamic media platform for mall advertisements, event announcements, or branded content. Its strong visual presence helps attract attention, enhance communication, and maximize the utility of prime retail space.

By integrating mobile interaction, brand-driven game design, and LED display technology, the solution has successfully created an attractive and multifunctional interactive experience hub. Beyond enhancing the mall’s ambience, it also serves as a high-value promotional platform. As the demand for experiential marketing continues to rise, such interactive solutions are set to become a key strategy for driving footfall and increasing brand visibility in shopping malls.